Aria empowers Malt's global expansion journey
Malt leads Europe’s freelancing market, helping over 70,000 companies connect with 700,000 independent experts across various fields. To improve freelancer payments, Malt chose Aria. With Aria’s API, freelancers get paid instantly upon mission completion, all within the platform.
Challenge
The challenge for Malt is twofold: to bridge the gap between freelance payments and customer repayments, and to support Malt’s international expansion.
Every day, Malt connects over 700,000 freelancers with businesses of all sizes. Promptly paying freelancers after mission completion is key to Malt’s success This means balancing fast payments for freelancers with the accounting processes of large clients.
As Malt expands internationally, the need to compensate freelancers in multiple currencies, such as USD and GBP, became clear. Addressing these dual challenges was at the heart of the Malt x Aria collaboration.
The Aria Solution
With Aria’s API integration, freelancers access rapid payment for their assignments in just a few clicks.
Key for Malt in selecting a partner was the ability to seamlessly add advance payment within their existing workflows, integrated into their technological environment (webhooks, API availability, etc.).
Thanks to the expertise of the Aria teams and the collaborative dynamics, the deployment of instant payment options and Malt’s back office was completed within a few weeks.
For a platform like Malt, payment lies at the heart of the user experience. For freelancers, the experience must be simple and seamless; for businesses, it must be transparent without perceived changes. This functionality has thus become a distinguishing feature for the platform.
Beyond the experiential aspect of payment, the ability to automate each process was also crucial for Malt. Goals included reducing the workload of operational teams and minimizing errors in data entry.
Today, all steps related to freelancer payments are automated:
- Assessment of each client’s creditworthiness
- Receipt and validation of advance payment requests
- Advance payment of invoices in multiple currencies (€, £, $)
- Tracking of reimbursements and collections
Initially deployed in France, the Aria solution has been expanded to other markets to support Malt’s international growth. This rapid deployment was facilitated by Aria’s multi-currency management and the collaborative effort between the two teams to meet Malt’s business needs while adhering to legal frameworks across different geographic regions.
The API integration of Aria has also enabled Malt to optimize its strategic decision-making, particularly in assessing the credit risk of SMEs with whom the platform collaborates. Malt’s teams can now make instant payment decisions based on solid understanding of counterparts provided by Aria. Acceptance of reliable debtors and rejection of risky ones is automated to protect the platform and its users.
Throughout their collaboration, the teams of Aria and Malt have built a strong bond of trust and cooperation that strengthens the partnership and ensures its future success.
Outcomes
A triple outcome through the unique integration of Aria:
- Internalization of the credit scoring monitoring
- International expansion supporting 45 countries
- A growing satisfaction rate among freelancers
Not only freelancers benefit from all the services offered by the Aria solution, but also different departments within Malt. From the Finance team, who internalizes credit scoring, to the Customer Success and Operations teams, who benefit from daily support and monitoring, this collaboration is a real success for the whole team.
